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TARGET
WE'VE GOT LOVE FOR LOCAL

We’ve Got Love for Local positioned Target as a welcome part of Black and Latinx communities by celebrating the unique spirit of each city. Through authentic storytelling and hyper-local activations, we highlighted the people who make these neighborhoods thrive—ensuring every touchpoint, from digital billboards and subway turnstiles to radio spots, resonated with the community. Our partnerships with NYC muralist Islenia Mil, St. Louis legend Cbabi Bayou, and Target manager Shaughna Potts brought this vision to life, reinforcing Target’s commitment to uplifting local voices.

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ROLE

Creative Direction

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