In addition to the website redesign, I concepted and designed the interactive gaming content for all 7 ponies. Each game conveyed each of their personalities and the power of teamwork. I also developed a Cutie Mark Creator so that kids can make their own!
As a bonus feature to the site, we developed a micro site that featured Hasbro's newest My Little Pony Pop Collection. Bringing your cutie marks and pony dreams to life, in a 'little' way. We also launched a interactive game to enhance the experience.
the world of
cutie marks
ABOUT THE PROJECT
The My Little Pony franchise is famous for cutie marks, unique picture-like symbols located on the ponies and zebras' flanks or haunches. These cutie marks help to represent each ponies personality and when all together form the power of friendship.
This concept was brought to life across platforms in the form of a website redesign, video and more.
ROLE
Art Director/Designer - website, video, game concepting
and design
