GT'S SYNERGY
BEGIN WITHIN

GT’s Kombucha looked to create their first advertising campaign for their long-standing kombucha brand, Synergy.

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So our team created a campaign that highlights the transformative power of Synergy to first-time kombucha drinkers. To illustrate the drink’s probiotic health benefits, the spot shows flora and fauna overtaking the urban world with each sip of Synergy kombucha — lotus blossoms and vines wrap around telephone poles, creep over pothole speckled streets, and climb up buildings — turning an inhospitable environment into a virtual garden of eden.

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ROLE

Creative Direction, Design Direction

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PRESS

MediaPost

LBB

The Drum