ADIDAS
SLEEK

We were tasked to bring to life a new and ethereal visual identity for adidas SLEEK's latest Originals campaign. In collaboration with Petra Collins, we brought to life a design system that visually represents dream-like and retro alien vibes and futuristic themes to highlight the unique quality and style of these shoes. This campaign expanded across adidas.com, all of social, and retail.

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ROLE

Art Direction, Design Direction, UX/UI