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ADIDAS
FALCON

Tapping back into that classic nostalgia of 1997, we were tasked with bringing to life a new digital visual identity for adidas Falcon's latest Originals campaign with Kylie Jenner. Our design system visually represents playful and nostalgic vibes through the use of repetition, bold lettering and grainy vhs cues. This campaign expanded across adidas.com, all of social, and retail.

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ROLE

Art Direction, Design Direction, UX/UI

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Copyright protection notice & permissions: All works of art on this website in all media © Carla Johnson. No likeness or near likeness of these works of art in any form may be reproduced or created, in whole or in part, in any medium, without the artist's prior written permission. This copyright is strictly enforced. Contact the artist to request prior written authorization for image usage. © 2025. All rights reversed.

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